The Makers of Clorox® Clean-Up® to Award $50,000 to Kids’ Programs Through New Power A Bright Future Grant Program

Call for Entries Phase of Contest Kicks Off November 2^nd        on Facebook

OAKLAND, Calif.--During these tough economic times, budget cuts are an unfortunate        reality. That means important kids’ programs everywhere, despite        dedication and hard work, are getting scaled back or even eliminated.        Clorox® Clean-Up®, the only all-purpose cleaner powered by Clorox®        Bleach, is here to help. Through its new Power A Bright Future        grant program, the Clorox® Clean-Up® team will award five grants of        $10,000 each to applicable kids’ programs – in hopes of enriching kids’        lives across the country.

From November 2-29, 2009, the Clorox® Clean-Up® team invites individuals        to nominate non-profit kids’ programs for a Power A Bright Future        grant by submitting a photo and short essay about the project for        consideration. Each winner will receive a $10,000 grant to help the        project grow and flourish. Winners will also be featured within an        advertisement in an issue of People magazine.

“Moms are very important to us and we want to help them in every way        possible – from helping them clean their homes to helping provide an        enriching after-school program for their kids,” said Selin Alkan,        Associate Marketing Manager at The Clorox Company. “These important        programs have the power to shape lives and bring about positive change        for kids everywhere, and the Clorox® Clean-Up® team is thrilled to be        able to help.”

A panel of influential children’s advocates including representatives        from the National Education Association Health Information Network, Mom        Central Consulting and Extraordinary Mommy.com will review all        submissions and select 50 finalists based on criteria that includes:        impact of program on kids; quality of the entry; and fitting within the        contest theme of helping kids’ programs .

From December 7^th – January 17^th 2010, the public        will have the opportunity to vote online (www.facebook.com/cloroxcleanup)        for their favorite kids’ program. The final five will be announced by        the last week of January. As a thank you for voting, consumers will        receive a Clorox ® Clean-Up® coupon the first time they vote.

“No matter what, today’s kids absolutely deserve a brighter future,”        said Stacy DeBroff, founder of Mom Central Consulting. “Non-profit        organizations that are focused on our youth can use all the help they        can get. There is no more important investment than those involving        children. By participating in this program, local children’s programs        have the opportunity to expand current programming, reach more children        and, above all else, enrich and change lives.”

For more information about the Power A Bright Future grant        program, including official contest rules and entry guidelines, log on        to (www.facebook.com/cloroxcleanup).