Creme of Nature Introduces New Product Line Infused With Argan Oil

Jacksonville, Fla., — Creme  of Nature®, one of the most loved, long-standing and reliable brands in  ethnic hair care, today announced that it is bringing Argan Oil — the  hydrating and shine-intense “liquid gold” of Morocco — to retail  shelves. This will be the first line of products with Argan Oil for  multicultural hair available in mass retail.

Creme of Nature with Argan  Oil is an innovative line of five, moisture-enriched shine products  infused with Certified Organic Argan Oil. The new products represent the  brand’s foray into styling and finishing products. In addition to mass  retailers, the line will be available at beauty supply stores nationwide  this month.

With an exotic new fragrance and vibrant Moroccan-themed  packaging, the products combine the healing properties of Argan Oil with  advanced formulas that give unparalleled performance. The line consists  of the Creme of Nature Argan Oil Intensive Conditioning Treatment Pack  that strengthens, deeply infuses moisture, and prevents hair breakage;  Creme of Nature Argan Oil Gloss & Shine Polisher to instantly impart  radiant shine, seal in moisture, control frizz and leave hair silky  smooth; Creme of Nature Argan Oil Foaming Wrap, a unique shine-enhancing  foam that nourishes hair, and provides long-lasting hold while giving  it a soft, silky feel; Creme of Nature Argan Oil Gloss & Shine Mist,  a weightless mist that instantly shines, conditions and controls frizz  and flyaways and Creme of Nature Argan Oil Replenishing Sheen Spray, a  high-gloss sheen with advanced moisturizing properties and a  light-weight, soft finish.

“We are very excited to bring Creme of Nature with Argan Oil with  its shine and nutrient rich benefits to the multicultural marketplace,”  said Shawn Tollerson, vice president of marketing, Colomer USA  Multicultural. “Finally, this new line offers Argan Oil which is  typically found in prestige products to the masses at an affordable  price.”

Argan Oil is rich in Vitamin E, Omega-6, essential  fatty acids, and antioxidants and has great restorative properties. It  is excellent for adding intense shine, and hydrating and conditioning,  making it one of the hottest ingredients in the beauty industry. Argan  Oil also offers instant absorptionand rapid nourishment. Until now, only  professional stylists have had access to products with Argan Oil.

“Creme of Nature with Argan Oil joins our family of high  performance products with Certified Organic Ingredients that help  multicultural women achieve the healthy looks they desire, complete with  moisture and remarkable shine,” said Teneya Gholston, Creme of Nature  brand manager and licensed cosmetologist. “Each product provides radiant  shine and intense hydration to women with all hair types and issues –  from damaged to chemically-treated to natural or excessively-curly.”

For more than three decades, Creme of Nature has offered a  variety of great products to help women achieve and maintain gorgeous,  healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).